You’ve successfully paid out!
Making a positive moment feel more rewarding, while improving what happens next.
The Payout Success screen is where members land after withdrawing their cashback. It should feel like one of the most positive moments in the TopCashback journey, but the existing page felt underwhelming.
I saw an opportunity to bring out more of the brand’s personality, while testing whether a clearer layout could improve engagement with Refer & Earn and Trustpilot.
A more rewarding moment, with important journeys to protect.
The page hadn’t been revisited for several years.
Alongside confirming the payout, it encouraged members to leave a review or refer a friend—both of which received significant traffic.
This wasn’t purely a visual refresh. I wanted to create a more engaging experience without negatively affecting those journeys—if anything, ideally improve performance.
The previous payout success page
The confirmation needed to come first.
I explored how the TopCashback bird, confetti and animation could introduce personality without distracting from the main message.
A bento-style layout gave the payout confirmation one larger panel, supported by three smaller panels for Refer & Earn, Trustpilot and Payout History.
Each action had its own space, while the success message remained the focus.
Testing showed more engagement, but raised another question.
A/B Test #1
I ran an A/B split test comparing the new design with the existing page.
A/B Test #1 Results
On desktop, Trustpilot clicks decreased slightly, while Refer & Earn and Payout History increased. On mobile, all three secondary journeys saw notable increases.
Mobile accounted for over 70% of traffic to the page, so its performance had a much greater influence on the overall result.
More clicks didn’t necessarily mean it belonged here.
The increase in Payout History engagement made me question its place in the journey.
After reviewing the journey and discussing it with stakeholders, we agreed it was better suited to the account area. I removed it and retested the revised design.
Just because users were clicking it, did Payout History actually belong here?
Retesting showed a stronger overall result.
When desktop and mobile results were combined and weighted by traffic:
Desktop Trustpilot clicks still showed a small dip, but the strong mobile gains led to a positive combined result.
I worked closely with Marketing and shared findings with stakeholders throughout testing. Following launch, performance continued to be monitored to check that the improvements were sustained.
What I took from it
Clicks doesn't mean something belongs there.
The first test showed that the design was improving engagement, but it also helped me question whether every action was useful at that point in the journey.
Removing Payout History and retesting reinforced the value of using data to refine a design, rather than treating the first positive result as the finished solution.