Designing for different businesses at Teknet
Designing an online presence - meeting business and user goals. 25+ businesses worked with.
At Teknet, I worked with established businesses and start-ups, designing websites and marketing materials around different audiences. Some projects began with a clear request. Others started with a loose goal and needed more definition. Building relationships with each customer helped me understand their business, ask better questions and shape the work as their needs evolved.
Defining the brief became part of the design process.
UX/UI Designer | Front-end development |Client websites & other marketing materials | 2018–2021
JUNIUS
View JuniusTaking an established business into online retail.
Junius is a family-owned, award-winning cold-pressed juice business with an established presence supplying corporate customers in and around London.
The next step was to start selling online. The website needed to introduce the range and support purchasing, while retaining the identity customers already recognised.
I built a bespoke online shop around the existing brand, using its serif typography and distinctive photography to connect the digital experience to the business.*
MORE ADVENTURE
View more adventureMaking bookings easier to manage behind the scenes.
Since 2010, More Adventure provides guided challenges and adventure experiences. Alongside updating its website, the business needed a custom booking system that its team could manage easily.
The project involved considering both the customer-facing experience and the work required to administer bookings.
I worked with the customer and developers to introduce the booking functionality alongside the website update*, helping streamline how the business managed its bookings.
the forklift company
View the forklift companyA website evolving with the business.
The Forklift Company sells and hires new and used forklifts to customers across the country.
It needed to bring website management together and continue developing the site as requirements changed. These included additional product specifications and functionality to support forklift hire.
Through an ongoing relationship, I advised on solutions and supported improvements over time. Understanding the business helped me connect individual requests to its wider goals.
& MANY MORE
My work at Teknet covered a wider range of businesses, from retail and hospitality to events and support services.
WHAT I LEARNED
Understanding the business shaped the solution.
A request for a website could involve selling online, managing bookings, collecting enquiries, or just providing information. Understanding that purpose helped give the design a clearer direction.
Building relationships made the questions easier to ask, and receive better answers.
Working closely with customers helped me explore what they wanted to achieve and question requests constructively. Those conversations became especially valuable when the initial brief was loosely defined.
Working at pace meant keeping priorities clear.
Managing different projects taught me to balance customer and business needs, and design work timescales. Clear priorities helped maintain direction while leaving room to respond.
Agile working - Work continued as the business changed.
An ongoing relationship created opportunities to revisit earlier decisions, introduce functionality and keep improving the experience as new goals emerged.