Based in Birmingham, UK. I turn complex problems into simple solutions. Always questioning & refining to improve a user's experience. Currently at TopCashback.
Led the end-to-end design of Single Sign-On across web and app, including account linking, onboarding and a wider redesign of the homepage and key landing pages.
View ProjectRedesigned the payout success page to create a more rewarding moment, while testing and iterating to significantly increase post-payout engagement.
View ProjectA personal product redesign exploring how Pinkbike's news, community and marketplace experiences could be modernised without losing their familiar identity.
View ProjectRedesigned one of TopCashback's most valuable acquisition journeys across web and app, using behavioural insight to simplify sharing and encourage repeat referrals.
View Project
Designing a secure digital controlled drugs register for veterinary practices, replacing paper records with clearer workflows and stronger safeguards.
View Project